For Merchants

Be there when someone asks.

Relay gives AI assistants one interface for discovering products across retailers, marketplaces, and commerce networks.

When someone describes what they want, Relay connects that intent to relevant products and merchant offers.

We’re building for Muse and Grok Bot first.

Connect your catalog to the conversation.

Shopping requests come with context: a budget, a preferred brand, a particular size or a delivery deadline.

Relay is designed to help assistants use that context to find relevant products from participating commerce sources.

The assistant helps the user explore the options. The merchant provides the destination to purchase.

How products are discovered

Match the request

Make relevant products available for searches based on product details and user requirements.

Make comparison useful

Provide product and offer information that helps users compare available options, including price, attributes, condition and availability.

Bring the user to your store

When a user chooses an offer, Relay provides the AI assistant with a structured purchase handoff and merchant checkout path so it can continue the purchase on the user's behalf, subject to its own approval and security requirements.

Relevance comes first.

Relay is designed to rank products according to how well they meet the user’s request.

Affiliate compensation does not determine Relay's organic relevance ranking.

If Relay displays a sponsored or promoted placement, it will be identified separately from organic results.

Who we’d like to hear from

  • Retailers with online product catalogs
  • Marketplaces with product and offer data
  • Affiliate networks and commerce-data providers
  • Commerce platforms interested in assistant integrations

Tell us about your catalog.

Email info@askrelay.io with a short introduction.

Useful details include:

  • Your company and website
  • Product categories and markets served
  • Available catalog feeds or APIs
  • The product, price and availability information you can provide
  • Any existing affiliate or referral program

We can discuss catalog access, product discovery and potential integration with Relay.