Relay Shopping
Commerce
for AI Assistants
Help your users find products that fit their needs, compare current offers, and move toward purchase through the assistant they already use.
Muse
Grok Bot
InstinctOne intent signal is all it takes
Connect Relay once to help your users explore products across retailers, marketplaces, and commerce networks in one conversation.
Help them search by product, brand, budget, availability, or the details that matter to them.
Bring relevant options and merchant offers together, so your assistant helps users compare, choose, and take the next step.
Connect with Live commerce.
Help users make decisions with current product and offer information.
Prices move. Products sell out. New offers appear. Merchants change inventory.
Relay connects to live commerce sources so your assistant helps users understand what is available, what it costs, and who is selling it. The information available and how recently it was updated depend on the underlying source.
Find the right product.
Help users find products that match what matters to them:
- Relevance
- Price
- Availability
- Product attributes
- Merchant quality
- Shipping
- User constraints
- Current offer information
Organic product ranking is designed around usefulness to the user's request, not affiliate commission.
From intent to purchase.
Help users move from “What should I buy?” to a clear next step.
Search
Find products that fit the user's needs, budget, and preferences.
Compare
Help users weigh prices, features, availability, and merchant offers.
Discover
Offer alternatives when something is unavailable, too expensive, or not quite right.
Prepare
Keep the user's selected product, variant, merchant, and offer together.
Hand off
Give the assistant the checkout path and context to continue the purchase on the user's behalf.
Where supported by the merchant or commerce platform, Relay also prepares agent-compatible cart or checkout flows.
Keep the conversation moving.
Your users have already explained what they want.
Relay helps your assistant carry that context through product discovery and purchase preparation, so users refine their choices without starting over at every store.
Your assistant keeps the conversation. Relay connects it to relevant products and merchant checkout paths.
For AI Assistants
Give your users more ways to find the right product.
With one Relay connection, users explore products across stores, compare offers, and move toward purchase in the same conversation. Your assistant stays with them from the first question to the next step.
For merchants and commerce partners
Relay helps products become discoverable at the moment an AI user expresses purchase intent.
Relay connects AI assistants to live inventory from participating retailers, marketplaces, commerce platforms, affiliate networks, and product-data providers.